It was Dem Jointz's third work for SM Entertainment to be officially released, and subsequently his first with the group. They eventually worked back and forth on the production several times before getting NCT 127 to record the track. He also revealed that South Korean songwriter and producer Deez co-produced the song's bridge section and added in "more colorful side" to the keys in the track, mostly via online connection. Developed from a writing session between Abernathy and fellow songwriter Decilveo, an early version of "Cherry Bomb" was among the songs that the executives "loved". In an interview with moonROK e-magazine, Abernathy revealed that the label's executives reached out to him earlier to work on new music for their artists. "Cherry Bomb" was produced by American producer Dem Jointz, Jennifer Decilveo, Jakob Mihoubi, Rudi Daouk, Michael Woods, Kevin White, Bazzi and MZMC, with Yoo Young-jin and Deez took part in the song's arrangement.
Following a string of individual member images and cartoon character videos on the group's official Instagram page, two video teasers were uploaded onto the official YouTube channel of their label four days prior to its premiere and worldwide release. The title was confirmed to be "Cherry Bomb", set to be released on June 14. The first teaser image was then revealed at midnight (KST) on June 5, which eventually became the extended play's cover for both the physical and digital release. Commercially, it became the group's first top 50 entry on Gaon Digital Chart, and entered Billboard 's World Digital Songs chart at number three, making it their third top-five entry.Īfter wrapping up promotion activities for their second extended play Limitless in January 2017, SM Entertainment confirmed NCT 127 was preparing for the group's comeback in June on May 25, one day after their attendance at the I Seoul U concert held in Kuala Lumpur, Malaysia. The song appeared on several critics picks list and earned the group a nomination for Best Pop Song at the 15th Korean Music Awards. "Cherry Bomb" received generally positive reviews from music critics, who highlighted its experimental direction as well as the group's performance. The accompanying music video premiered alongside the release of the single. It has been described as a hardcore hip-hop track that contains a "colorful" composition, utilizing "complex synth and bass-infused" instrumentations. The song was written by Jennifer Decilveo, Deepflow, Lim Jung-hyo, Oh Min-joo, Taeyong and Mark, whilst production was handled by numerous producers, including Dem Jointz, Deez, Michael Woods, Kevin White, Andrew Bazzi, MZMC and Yoo Young-jin. " Cherry Bomb" is a song recorded by South Korean boy band NCT 127, the Seoul-based unit of boy group NCT, for their third eponymous extended play (2017) under SM Entertainment.
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